How Much Does Google Ads Cost?
Google Ads costs can vary widely depending on your industry, target audience, and campaign goals. As a pay-per-click (PPC) platform, you only pay when someone clicks your ad. This means your budget is flexible and can be adjusted to fit your business needs.
The cost per click (CPC) can range from a few cents to several dollars based on competition and keyword popularity. With careful management, you can maximize your return on investment by targeting the right audience at the right time.
By working with me as your Google Ads expert, I will create, optimize, and manage your campaigns to achieve the best possible results within your budget.
What Affects Google Ads Cost?
The cost for Google Ads can vary greatly depending on the industry – such as finance, real estate, healthcare, and others. In some cases, the cost-per-click (CPC) can be less than $1, while in highly competitive industries it can exceed $100 per click. I use Google Ads tools to identify the CPC for different keywords in your specific industry and provide recommendations on the optimal budget to achieve the best possible results.
- Industry Competition: Highly competitive industries tend to have higher costs per click.
- Keywords: Popular keywords with high demand usually cost more.
- Target Location: Ads targeted to specific regions or countries can influence costs.
- Ad Quality: Well-optimized ads with high relevance get better pricing.
- Budget & Bidding Strategy: You set daily/monthly budgets and bidding preferences.
Ad budget is just one part of your total investment – see what Google Ads specialists usually charge for setup and management.
My Google Ads Service: What You Get
Each business is unique, so your Google Ads approach should be too. I believe good communication is key. I will discuss your goals and understand the specifics of your business to create the best Google Ads strategy for you.
Whether you run a local service, an online store, or a professional firm, I create customized ad campaigns that target the right audience and align perfectly with your specific goals – delivering real results that bring paying customers. No assumptions, just data-driven strategies that work.
Google Ads Account Setup
In case you don’t have a Google Ads account yet, I will set one up for you.
Ad Campaign Creation
Depending on your goals and business type, I will set up the most suitable and high-performing Google Ads campaign-such as Search, Performance Max, Display, Local, or others.
Optimisation & Management
I will optimize and manage your campaigns by performing A/B testing, adding negative keywords, and continuously refining your ads to achieve the best results.
Why Google Ads Is a Smart Investment
Google Ads puts your business in front of people who are actively searching for your products or services. Unlike traditional marketing, it’s measurable, targeted, and scalable. Whether you’re a small business or a growing brand, Google Ads lets you reach the right audience at the right time – and with the right strategy, which I develop individually for each of my clients, every click can turn into a customer.
It also gives you full control over your budget and audience targeting. You can focus on specific locations, devices, times of day, and even user intent. With detailed performance data, you’ll always know what’s working – and where to improve. That’s why so many businesses trust Google Ads to drive real, trackable results.
Google Ads Pricing
Google Ads Campaigns
- FREE Consultation
- Google Ads Account Setup
- Initial Strategy Development
- Keyword Research
- Competitor Analysis
- Ad Copy Creation
- Google Ads Campaign Creation
- Bid Management
- Audience Targeting
- Conversion Tracking Support
The final price will be determined based on the number and types of campaigns created.
from $390
Google Ads Management
- Ongoing Optimisation
- Quality Score Improvement
- Budget Monitoring
- Conversion Tracking
- Monthly Reporting
- Support & Consultation
The final price will be determined based on the number and types of campaigns, as well as the monthly budget spend.
from $350
Landing Page Creation
I create customized, high-converting landing pages in WordPress designed specifically to complement your Google Ads campaigns. These pages are built to:
- Align perfectly with your ad messaging and keywords, improving your ad Quality Score
- Provide a seamless user experience
- Maximize conversion rates through clear calls-to-action
- Load quickly and perform well on all devices
- Be optimized for tracking and analytics to measure performance
A well-designed landing page is a MUST for achieving a high Quality Score in your ads and maximizing ROI, as it helps turn visitors into paying customers.
from $200
Why a Strong Landing Page Matters as Much as Great Ads
Even the best Google Ads can’t deliver great results without a landing page designed to convert visitors into customers. You might get clicks, but if your landing page isn’t clear, fast, and focused, people will leave without taking action – wasting your ad budget and missing out on sales.
That’s where I come in. As a Google Ads specialist, I don’t just drive traffic – I help turn that traffic into paying customers. If you don’t have a dedicated landing page optimized for your campaigns, I’ll create one tailored exactly to your audience, message, and goals. With a high-converting landing page, every click becomes an opportunity to grow your business and get the most from your advertising investment.
Optimizing Your Landing Page for Lower Costs
I make sure your landing page is not only designed to convert visitors into customers, but also optimized to improve your Google Ads Quality Score – which can significantly lower your average cost per click. Here’s how I do it:
- I ensure your page content aligns closely with your ad keywords and ad copy.
- I make sure the page loads fast and works perfectly on mobile devices.
- I place a strong, clear call-to-action (CTA) above the fold, with a clean and focused layout.
This approach enhances the user experience, boosts your Quality Score, and helps you get more results while paying less – a real win-win for both SEO and Google Ads.
How We Can Work Together
Personal. Tailored. Results-Driven.
FREE Consultation
We’ll chat about your business, goals, and target audience to understand what you need.
Google Ads Setup & Strategy
I’ll create a tailored ad campaigns designed to drive real results for your business.
Attract More Customers
Your ads will go live, bringing in more leads, bookings, and sales.
Ongoing Optimization
I’ll continuously refine your campaigns to improve performance and maximise ROI.
Staffing Agency, International
An international staffing agency had never run Google Ads before and struggled to attract new clients through other marketing channels. They wanted to expand their reach but didn’t know how to get started with online advertising.
After understanding their business goals, I set up their very first Google Ads campaigns from scratch. I conducted keyword research and crafted clear, compelling ad copy that highlighted their fast placement services and personalized approach. I also implemented precise location targeting to focus on areas with high demand for qualified workers.
Within three months:
- Inquiries from companies increased by 200% within three months, helping the agency fill more positions and grow their client base.
- The cost per lead dropped by 30% within three months.
- The agency filled more positions faster, significantly growing their client base
By setting up effective campaigns, optimizing bids, and continuously refining ads, I helped this staffing agency attract higher-paying customers and expand their reach.
Furniture Showroom, USA
A local furniture showroom was struggling to attract customers despite running Google Ads campaigns. Their ads were broad and didn’t target shoppers ready to make a purchase.
After analyzing their campaigns, I restructured them to focus on high-intent keywords. I created eye-catching ad copy highlighting seasonal discounts and free delivery offers. Additionally, I implemented location targeting to reach shoppers within a 20-mile radius of the showroom.
Within three months:
- In-store visits increased by 250%
- Online inquiries for custom orders grew by 130%
- Helped drive a 30% lift in sales revenue by turning underperforming campaigns into high-converting ones.
By continuously optimizing bids and refreshing ad creatives, I helped the showroom turn their advertising budget into measurable growth and attract new buyers.
A Licensed Natural Health Practitioner, Germany
A Licensed Natural Health Practitioner was struggling to attract new clients despite offering a wide range of holistic health services. The Google Ads she had run before with another company didn’t work, and she was just wasting money.
After discussing her goals, I created new tailored Google Ads campaigns focused on the right keywords. I developed compelling ad copy that emphasized her personalized care and proven treatments. I also completed all the necessary settings to ensure good results. Additionally, I set up location targeting to reach health-conscious individuals within a 15-mile radius.
Within three months:
- 300% Increase in Targeted Website Traffic.
- Daily Inquiries and Consistent Bookings. Now, she receives new client inquiries and bookings every day.
- Lower Cost Per Lead, Higher ROI. The campaigns deliver a low cost per lead, maximizing budget efficiency.
By continuously optimizing keywords, ad copy, and bids, I helped the practitioner attract more patients and build a thriving natural health practice.
Free Consultation
Not seeing the results you want from Google Ads? Or thinking about getting started but feeling unsure where to begin? I provide comprehensive PPC services tailored to help you get noticed, attract the right customers, and grow your business. Let’s talk!
Google Ads That Actually Work
Every Google Ads campaign is custom-built to suit your business and industry.
Smart, Data-Driven Strategy
I’ll use real data and smart analytics to fine-tune your Google Ads, ensuring the best possible ROI—no guesswork, just results that help your business grow.
Google Certified Expert
As a Google Ads Certified professional, I know how to create high-performing campaigns that drive real results.
Straight-Up & Honest
Transparent pricing, clear communication, and results you can measure.
Google Ads solutions tailored to your business
– starting from $350
Ongoing Optimisation
I actively manage and optimize your ads, continuously refining them to ensure peak performance and maximum results.
Let's Talk About Your Project
Frequently Asked Questions (FAQ)
Google Ads operates on a bidding system. The cost per click (CPC) for Search campaigns can range from a couple of cents to more than $100, depending on the industry and competition.
Key factors include keyword competition, Quality Score, relevance of your landing page, geographic targeting, and your chosen bidding strategy.
- CPC (Cost Per Click): You pay only when someone clicks your ad.
- CPM (Cost Per Mille): You pay per 1,000 impressions – typically used for display campaigns.
- CPA (Cost Per Acquisition): You pay when a specific action is completed (like a purchase or sign-up).
Improve your Quality Score by writing relevant ads, optimizing your landing page, using negative keywords, and continuously testing your campaigns.
Your daily budget depends on your goals, the average CPC in your niche, and how many clicks you want to generate. Google also offers tools to help estimate a realistic budget. I always provide personalized budget recommendations to my clients based on their specific needs.
Fluctuations in competition, changes in your Quality Score, and limited ad inventory can cause CPC to vary, even with a fixed max CPC.
Industries like legal, insurance, finance, and healthcare typically face the highest CPCs, sometimes over $100 per click due to intense competition.
I help you by creating a customized Google Ads strategy tailored to your business goals, target audience, and budget. From thorough keyword research and compelling ad copywriting to ongoing campaign optimization and detailed performance analysis, I manage every step to maximize your return on investment. I also provide clear, easy-to-understand reports so you always know how your ads are performing and where your money is going. My goal is to attract high-quality leads, reduce wasted spend, and help your business grow sustainably.
