Find the Right Google Ads Expert for Your Business
Key takeaways
Running Google Ads is one of the fastest ways to drive targeted traffic to your website — but only if your campaigns are properly managed. That’s where a skilled Google Ads expert comes in.
Whether you’re a small business owner or scaling an eCommerce brand, partnering with the right pay-per-click (PPC) professional can dramatically improve your results. This guide will help you understand how to choose a trusted Google Ads consultant who aligns with your business goals and budget.
Olga
CEO & Founder
Olga is a certified Google Ads expert and a seasoned digital marketing consultant with deep expertise in SEO. She helps businesses attract consistent leads and drive sales growth through strategic Google Ads campaigns and smart SEO solutions.
Why Work With a Google Ads Expert?
Google Ads (formerly Google AdWords) is a powerful but complex advertising platform. A certified PPC expert can help you:
- Improve click-through rates (CTR)
- Lower your cost per acquisition (CPA)
- Maximize your return on ad spend (ROAS)
- Set up conversion tracking and analytics
- Avoid wasting money on ineffective keywords
If you don’t have deep experience with campaign management, hiring a Google Ads specialist can save you time, money, and frustration.
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Hi, I’m Olga – I help businesses thrive through smart, strategic online marketing that delivers real results.
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Step 1: Define Your Goals Clearly
Before hiring anyone, be clear about what success looks like. Do you want to:
- Generate more online sales?
- Drive phone calls or leads?
- Increase local visibility?
- Launch a new product or service?
Knowing your business objectives will help you choose a PPC consultant with the right expertise — whether that’s in lead generation, eCommerce, or B2B campaigns.
Step 2: Check for Google Ads Certifications
The most basic requirement of any Google Ads professional is certification. Google offers individual certifications in:
- Search campaigns
- Display campaigns
- Shopping ads
- Video campaigns (YouTube)
- App ads and more
A certified Google advertising expert shows that they’re up-to-date on the platform and its best practices.
Step 3: Ask for Proof of Results
Results speak louder than credentials. Look for a Google Ads strategist who can share:
- Case studies with measurable performance
- Data on click-through rates, conversions, or ROAS
- Reviews or testimonials from past clients
- Experience in your industry or niche
A proven track record is the best indicator of future success.
Step 4: Understand Their Campaign Strategy
A good Google Ads consultant will walk you through their campaign approach, including:
- Keyword research and negative keyword filtering
- Audience targeting and segmentation
- Writing and A/B testing compelling ad copy
- Bid strategy and budget optimization
- Landing page alignment
Avoid anyone who offers vague plans or overpromises overnight success.
Step 5: Look for Ongoing Optimization
Google Ads is not a “set it and forget it” platform. Your PPC expert should provide:
- Weekly or monthly performance reviews
- Constant keyword performance monitoring
- Ongoing A/B testing and ad refinement
- ROI-focused adjustments based on data
Sustainable growth comes from consistent improvement — not one-time setups.
Step 6: Clarify Pricing and What’s Included
Ask how the Google Ads specialist charges:
- Hourly rate?
- Monthly retainer?
- Percentage of ad spend?
- Performance-based model?
Make sure you know exactly what’s included — from campaign setup to reporting — and compare this to your budget and goals.
Step 7: Choose Between a Freelancer or Agency
Depending on your needs, you can hire a solo Google Ads expert or a full-service digital marketing agency.
Google Ads Expert Pros:
- Lower cost
- Direct communication
- Individualized approach
- Flexible hours
Agency Pros:
- Access to multiple specialists
- Full-service marketing support (SEO, social media, CRO)
- Scalable ad management
If you’re looking for a comprehensive, personalized, results-driven approach, partnering with a Google Ads specialist can be the best choice.
Step 8: Evaluate Communication and Reporting
You want a Google Ads manager who communicates clearly and consistently. Look for:
- Regular reports (weekly/monthly)
- Actionable insights and recommendations
- Responsiveness to questions or strategy changes
- Transparency in performance metrics
A good communicator will make you feel informed and in control of your ad spend.
Step 9: Analyze Their Approach to Performance Tracking
Any skilled Google Ads expert knows that data is everything. Success in PPC isn’t just about launching a campaign – it’s about understanding what’s working and what isn’t. Ask potential consultants how they track performance beyond the standard metrics.
Do they set up custom goals in Google Analytics? Do they use UTM parameters to analyze traffic sources? Are they experienced with tools like Google Tag Manager for advanced conversion tracking? A reliable PPC expert will track actions that matter most to your business – such as product purchases, form submissions, phone calls, or even time spent on key landing pages.
This level of transparency and insight ensures your budget is optimized at every stage of the campaign lifecycle.
Step 10: Choose Someone Who Understands Your Industry
While general Google Ads skills are important, working with an expert who understands the specific challenges of your industry can be a major advantage. For example, running campaigns for an eCommerce site differs greatly from managing lead generation for a local service provider or promoting bookings for a wellness clinic.
Industry familiarity helps the consultant craft more relevant ad copy, choose the most effective campaign types, and apply proven targeting strategies. Whether you run a beauty studio, furniture showroom, recruitment agency, or restaurant – the right Google Ads specialist will already know what works and how to avoid common pitfalls. This accelerates performance and reduces the time (and money) spent on trial and error.
For a broader marketing strategy beyond Google Ads, check out what a marketing consultant can do for your business here.
Step 11: Think Long-Term - Not Just Quick Wins
Finally, look for a Google Ads consultant who is focused on building sustainable growth, not just delivering short-term spikes. While quick wins can be exciting, true success with Google Ads comes from consistent performance, gradual scaling, and data-backed adjustments. A long-term partner will continually refine your ad strategy, test new opportunities (like Performance Max or YouTube Ads), and align campaigns with evolving business goals.
They’ll also advise you on landing page optimization, user experience, and conversion funnels to improve overall marketing ROI – not just ad clicks. In other words, the right expert becomes a strategic partner, not just a technician pressing buttons.
As a Google Ads expert with experience working with businesses across diverse industries — including real estate, restaurants, recruitment agencies, beauty salons, eCommerce, and more — I specialize in creating high-performing campaigns that drive real results. Let’s grow your business with data-driven Google Ads strategies.
Contact me today for a free consultation!
Conclusion: Choose the Right PPC Expert with Confidence
Every business is unique, and so are the keywords that will attract the right customers. Using generic keywords can result in high costs and low conversions. Instead, it’s crucial to identify and target specific keywords that your potential customers are searching for. This not only improves the effectiveness of your ads but also optimizes your return on investment (ROI).
A skilled Google Ads expert will conduct in-depth keyword research to uncover high-intent search terms that match your audience’s needs. They’ll also implement negative keywords to filter out irrelevant traffic and reduce wasted spend. As trends and user behavior shift, keyword strategies must be continuously refined to stay competitive. By aligning your keyword targeting with your business goals, you’ll attract more qualified leads and increase your chances of conversion. In the end, smart keyword selection is one of the most powerful tools for making your Google Ads campaigns truly profitable.
